Sunday, April 5, 2009


Benjamin Moore Aura® paint was what the world saw president-elect Barack Obama using during his pre-inaugural “Day of Service” visit to the Sasha Bruce House, a shelter for teens, in D.C. With his sleeves rolled up, he helped other volunteers roll on Laguna Blue 2059-30 and Yosemite Blue 2059-40 that were provided by Frager’s Hardware, a Benjamin Moore retailer and a Capitol Hill institution since 1920.
Aura was specifically chosen for its “environmentally friendly” quality. The photo was sent globally on newswires, and the painting session also was featured on television news broadcasts coast-to-coast.

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